Thursday, December 17, 2015

Yu launches its first flagship smartphone Yutopia in India priced at Rs 24,999


YU today  launched Yutopia in India  priced at Rs 24,999 .Yutopia feature a 5.2-inch QHD (1440x2560 pixels) Sharp OGS TP OGS display, with a 565 ppi pixel density. It is powered by Qualcomm's Snapdragon 810 SoC (2GHz Cortex-A57 quad-core coupled with 1.5GHz Cortex-A53 quad-core), coupled with the Adreno 430 GPU and 4GB of LPDDR4 RAM. On the storage front, it has a 32GB inbuilt memory, which can be expanded via microSD card.


On the photography front, it has a Sony-made 21-megapixel rear camera (IMX230 sensor) with true tone dual-LED flash, a 5P lens, and OIS, apart from an 8-megapixel front-facing camera also with a 5P lens, and DTS-powered speakers. The rear camera can shoot 4K videos. The dual-SIM capable smartphone (Micro-SIM and Nano-SIM), the handset supports 4G LTE, 3G, Wi-Fi, and other standard connectivity features. On the software front, the Yu Yutopia runs Cyanogen OS 12.1, which is based on Android 5.1.1 Lollipop. Yu is also touting an preloaded app called AroundYu - which turned out to be the second launch due on Thursday - a discovery aimed to help users finding what they are looking for, such as hotel and flight booking, as well as shopping. It can be accessed by swiping right from the home-screen. The smartphone also comes preloaded with Gaana as the default music player, apart from music streaming.


The other highlight of the handset is the onboard fingerprint sensor, which can also be used to take selfies. The Yu Yutopia comes with Little Bird earphones bundled in the box, made by House of Marley.The device is packed by a 3000mAh battery, with Quick Charge 2.0, capable of reaching from 0 percent charge to 60 percent in 30 minutes.

Commenting on the launch, Mr. Rahul Sharma, Founder, YU Televentures said, “We commenced our exciting journey at YU a year ago with a promise of making technology more simplistic and the smartphones an enabler of our daily tasks. We are extremely euphoric to complete our first year with a bang as today’s launch reaffirms our promise of doing everything that’s exciting and new. YUTOPIA is a revolutionary product that is packed with the compelling ‘Around Yu’ services, making the smartphone literally five years ahead of any other device.
YUTOPIA is equipped with a fingerprint scanner, adding premium security and convenience. Users can now wake and unlock the device with one of five stored fingerprints in less than half a second. Additionally, the YUTOPIA features an alert slider for quick access to custom notification settings. Unprecedented on an Android device, the alert slider can silence the device with a simple click. With a robust protective coating & performance – the smartphones finger scanner is capable of more than 10 million scans that too in Ultra-low power consumption mode. Now one can use their fingerprint scanner to click selfies – as the fingerprint scanner cam can be tapped to click a picture anytime the users taking a selfie.

YU has also partnered with Airtel to provide users moving to Airtel, with a double data offer i.e. any new 4G Airtel sim activated will be eligible for an equivalent GB of data free, valid for 6 months. This offer will get activated from the day a consumer activates a new 4 G sim on YUTOPIA.

Details of offers:
Assured Upgrade:
The Assured Upgrade Program gives any customer buying YUTOPIA an option to upgrade to YUTOPIA 2 when the new device is launched in the future. There will be an upgrade window from YUTOPIA 2 launch date and will offer 40% cashback of value of YUTOPIA, if the customer decides to exchange YUTOPIA  and upgrade to YUTOPIA 2.

SBI CASHBACK OFFER
State Bank Credit Cardholders will get Rs 1000 Cashback on purchase of YUTOPIA mobile at Amazon. This will be applicable on SBI Card EMI Transactions. The campaign will run from 17th Dec’15 to 2nd Jan’16. Cashback will be credited to the customer’s card within 45 days from the end of the campaign period.

Offers on Around YU, booked from Around YU:
Cabs: 1st get Rs. 100 off and 4th ride is free
Food: 1st meal get 15% off
Flights: 500 lucky users to get flights at Rs. 1 on first trip (40 users every week)


  • 5.2-inch (1440 x 2560 pixels) Quad HD OGS display with Corning Concore Glass, 1000:1 Contrast Ratio, 91% NTSC color gamut
  • Qualcomm Snapdragon 810 Octa-Core (4 x 2.0GHz + 4 x 1.5GHz) 64-bit processor with Adreno 430 GPU
  • 4GB DDR4 RAM, 32GB internal storage, expandable memory with microSD
  • Dual SIM (micro+nano)
  • Android 5.1.1 (Lollipop) based Cyanogen OS 12.1
  • 21MP rear camera with LED flash, Sony Exmor RS IMX230 sensor, PDAF, 77.3-degree Wide Angle Lens
  • 8MP front-facing camera, OV8865 BSI-2 sensor, f/2.2 aperture, 1.4um pixel
  • Dimensions: 147 x 73 x 7.2mm; Weight: 159g
  • 4G LTE, dual-band WiFi 802.11ac, Bluetooth 4.1 and GPS
  • Fingerprint sensor, G-sensor, L-sensor, P-sensor, 6- axis Gyroscope, Electronic compass, Barometer, Hall Sensor
  • 3000mAh battery with Quick Charge 2.0

YU YUTOPIA comes in Grey colors and is priced at Rs. 24,999. It comes with House of Marley Little Bird In-Ear Headphones in the box that has 9.2mm driver. It will be available for order from Amazon.in exclusively starting from today at 2PM and it will be shipped from December 26th. The company said that the stocks are limited.

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