Wednesday, January 06, 2016

HTC and Under Armour announces UA HealthBox for $400

 HTC and Under Armour opened the CES trade show here by introducing an all-in-one fitness system to track sleep, activity and nutrition. Branded the UA HealthBox, the system comprises a fitness band, heart rate monitor and connected scale that are integrated with Under Armour's UA Record app, which is available for Android phones and the iPhone.

The system will sell for $400 in the U.S. later this month before being rolled out internationally throughout the year. The items will also be available individually.

UA BandTM is designed to be worn all-day, every day. It tracks daily activity, workouts and sleep. All day activity capture allows you to set a daily goal and track progress on the band. UA Band utilizes a seamless exterior shell with a display that is discreetly hidden under an outer layer allowing the technology to disappear when it is not in use. Designed with athletes in mind, the band offers an advanced workout mode with a display that stays on during the workout, as well as an LED that indicates heart rate zone when paired with UA Heart Rate. UA Band comes in black with a red textured underside to allow for moisture wicking.

UA Heart RateTM is a compact heart rate monitor with an innovative micro snap technology designed to make it undetectable during workouts. The chest strap and removable sensor helps individuals monitor intensity and train smarter. The UA Heart Rate was created to provide an accurate calculation of calories burned. Combined with the UA Record app, UA Heart Rate allows you to customize your heart rate zones.

UA ScaleTM is a beautifully crafted, Wi-Fi enabled scale with an iconic circular design. The scale utilizes a sheet of glass with advanced conductive paint technology that enables weight and body fat percentage readings. The hidden LED display behind the glass makes technology invisible when not in use. The scale can support up to eight users and syncs with the UA Record app for individuals to view trends with weight as part of their overall dashboard. UA Scale comes in black with a red textured underside.

"There are several options for consumers today when it comes to monitoring their daily activity, but no option when it comes to capturing and presenting information in a meaningful way. Most of us know more about the health of our car than we do about our own bodies," said Robin Thurston, Chief Digital Officer, Under Armour. "Under Armour and HTC set out to change that by going far beyond the automation of data tracking. UA HealthBox provides custom health and fitness experiences designed to guide you towards your goals."

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