LeEco,today announces the launch of its global brand property LeEco Day in India on the e-commerce platform – Flipkart. This bigger-than-big shopping bonanza with Rs 8 -crore worth of prizes and exciting offers to be held on February 25th (Thursday), has been planned as an expression of gratitude to LeEco’s growing number of customers and loyal fan base in India. This is also undeniably a grand celebration of LeEco’s incredible start in India
LeEco Day in India will replicate the hugely popular brand property that the company owns globally. Planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with Flipkart, LeEco Day is expected to garner massive response, pointing to the growing strength of the company’s ecosystem-based superphones and signaling the potentially massive impact on Indian consumers as it continues to consolidate its presence.
Noted LeEco’s Atul Jain , COO Smart Electronics Business “ We are humbled by the consumers’ response to our Superphones in the flash sales . We recognize that there is a huge pent up demand for our flagship killer – Le 1s and the super-premium Le Max , which has been the prime motivator for us to come up with this LeEco Day . We are confident that this innovative shopping carnival will witness unprecedented popularity among consumers”.
Starting LeEco Day , flagship killer Le1s will be available on Flipkart without consumers having to go through the registration process. Having created an industry milestone of 220,000 (2.2 lacs) total orders received within the shortest time of 31 seconds in the 3 flash sales and another incredible record of 20,28,000 (20.2 lacs) registrations received across the 3 flash sales, the Le1s’ numbers are proof of LeEco’s unparalleled growth and momentum within just a month of launch and often referred to as the LeEco Phenomenon
- Mahindra’s KUV100 worth more than Rs. 5 lakhs for one Le 1s buyer.
- 2000 Bluetooth headsets worth Rs. 2800 each to lucky consumers who purchase the Le 1s
- Up to Rs. 6,000 off on Le 1s in exchange for old smartphones
- 10% cash back for Axis Bank Debit and Credit Card holders
It recently joined hands with Akshaya Patra to support a mid-day meal for two children for every Le 1s sold (Le 1s and Le Max) on LeEco Day. “The initiative is part of a program that helps Akshaya Patra feed over a million children, who have the zeal to learn and the potential to contribute to India’s social and economic development,” said the company.
The LeEco Le 1s is priced at Rs. 10,999, comes in Gold and Silver colors and will be available exclusively through Flipkart in open sale tomorrow, February 25th.
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