Gionee at MWC 2016 officially launched a new brand identity at the Mobile World Congress. The new brand identity involves a new logo, together with “Make Smiles” as its new purpose statement. The move marks the company’s further expansion to global markets and its mission to connect phone users with ‘smiles’. The company also introduced S8, which will open up a new era of mobile video shooting and photography.
“The smiling face on new logo shows our desire to create happiness by developing built-in user-friendly technology and easy-to-use communication tools,” said William Lu, President of Gionee. “By adding emotional elements to our smartphones, we believe our ‘smilephones’ will allow us to maintain a place in the hearts of our consumers and gain a stronger position in the industry.”
The new logo combines the letters “i” and “j” to form a “G” which represents Gionee and subtly conveys the message, “I am joyful”. The brightened orange color signifies an energetic, passionate and warm image.
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