Thursday, February 25, 2016

Indian Mobile Handset Brand Intex Enters Spain

Intex Technologies, has been in the business of mobile handsets, consumer durables & IT products since last two decades. Began with a single IT product, Ethernet Card, the company, today, boasts of 16 product categories - multimedia speakers, mobiles, LED TVs, power banks, smart watch et al. Intex has recently been acclaimed as the No. 1 Indian mobile handset brand in India, as per IDC report.

Keeping pace with the global innovations, last year Intex forayed into wearable segment with the launch of its maiden smart watch - iRist at Mobile World Congress in Shanghai, China. The company has also been one of the first players to foray into 4G handsets in India last year.

An Indian company with global ambitions, Intex Technologies, diversified into international business in 2013. Began its spread of footprint from South Asia with Nepal as the first destination, marketing Intex mobile phones. In less than three years, brand Intex has established presence in SAARC, ASEAN and Middle-East region and a number of African nations. In all, Intex is present in nearly 70 countries today.

Intex forayed into the Spanish market in 2015 with the launch of its wearable device - iRist. The smart watch has been successfully embraced by the consumers ever since its launch. And now the company will soon be launching its 3G & 4G smartphones in Spain.

To give more choices to the Indian and global mobile ecosystem currently dominated by android and iOS platforms, Intex Technologies has this year announced its association with CYANOGEN (US-based mobile OS firm) for incorporating the OS in its portfolio.Bringing latest tech innovations at affordable prices, Intex, this year at the Barcelona MWC event raised the bar higher with the launch of a range of consumer friendly wearable products and innovative smartphones.

“Intex has been known for bringing innovative products in every hand at affordable prices. Having become the No. 1 mobile handset brand in India and attaining success in developing markets, is a vindication of our customer-centric approach and the belief that we understand our consumers be it anywhere in the world. With the same spirit, Intex has now entered Spain and I am happy to share that our initial launch with iRist smart watch has received tremendous response. Today, we have come here at Barcelona, to showcase our diverse product portfolio and announce our entry in the smart phone market,” stated Mr. Keshav Bansal, Director, Intex Technologies.

In the wearable segment, Intex showcased its kids smart watch named iRist Junior, a wristwatch for kids to enjoy with parental guidance features like geo-fencing, calls and other security features. It also show cased Fitrist, a smart band, which will be a partner and guide for healthy living. The company also launched iRist Pro, the bluetooth smart watch. iRist Pro is bluetooth enabled without a SIM slot showing all kinds of notifications from the smart phone. It also syncs contacts and call logs of the smart phone making it easy for the user to receive/answer calls.

In the smartphone category, Intex launched Aqua ACE II, a 4G/LTE-enabled and 3GB RAM smart phone engineered to multi-task as a Pro. The smart phone comes with a fully customised version of Android OS named IDMOS. The customised OS gives a completely revamped look and feel to the interface and user features. It also has a MHL Cable, which will project everything on the device onto the TV screen, thereby giving users the Big Screen Experience.

With a focus on indigenous manufacturing, the company has various state-of-the-art manufacturing facilities in India and Research and Development activities in India & China, which enable the company to be a pioneer of technology across categories of business.

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