He said, “It will have ‘at least’ that special feeling cast by the OnePlus One when users first saw it,” and also said that the US will be very important for the company this year. OnePlus will begin to use more ‘traditional marketing’ strategies to promote its devices this year.
Although the OnePlus 2 has sold better than the OnePlus One, Pei knows that the company's first phone was a more captivating device than its second generation. He said he hopes the OnePlus 3 will have "at least" that special feeling cast by the OnePlus One when users first saw it.
"The US will be very important for us this year," says Pei, and adds that the company will begin to use more "traditional marketing" strategies to promote its devices. As of today, for example, OnePlus does not buy advertising on mainstream media, but instead has used an invitation-only system to sell its devices. It was that exclusivity factor that had people around the world scrambling to get their paws on an invitation. (The company's most recent phone, the OnePlus X, used the closed invitation format for three months before opening sales up to everyone.)
Pei acknowledges the current market for smartphones is a tough one, but he says he understands that many young people are also looking for new brands that offer quality at a good price.
Pei said that the OnePlus 3 will launch in the US and other markets as an unlocked phone and will be sold directly by the company. In India it sells the phone on Amazon.in, hope it will start selling its devices directly in India as well, similar to Xiaomi. It will continue to offer free shipping and will accept payments through credit card, rather than just PayPal payments.
Special "black" for special you. Not the same as "black", about on-line
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