Friday, March 04, 2016

Adcom sold handsets to Ringing Bells for Rs 3,600 a unit

Adcom today said that it sold mobile handsets to Ringing Bells for Rs 3,600 a unit and was unaware of its plans to resell the device at Rs 251.  Adcom also warned of legal action against Noida-based Ringing Bells in case the latter’s activities adversely impact its brand name or cause any other kind of losses.  Ringing Bells had unveiled what is being touted as the world’s cheapest smartphone. The devices, which were showcased resembled that of Adcom’s Ikon 4, which is already available in the Indian market at Rs 3,999.
Yes, it is true that although we sold the handsets to Ringing Bells earlier, like we sell Adcom mobiles to lakhs of users, we were absolutely unaware of the reselling plans of the company in question. Furthermore, we still haven’t been able to evaluate their pricing policy, as we sold the handsets at Rs 3,600 per unit,” Advantage Computers (Adcom) Founder and Chairman Sanjeev Bhatia said in a media statement.

He further added, “We are deeply grieved by this incident where our mobile phone has been presented to masses for Rs 251, and therefore, would not hesitate from taking any legal actions against the company, in case the entire fiasco impacts Adcom’s brand name or subsequently we face any other kind of losses.”

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