Viu, an Over-the-Top (OTT) video-on-demand (VOD) service from Vuclip, launches today in India. The largest freemium video on demand service in the region is aimed at winning the hearts of India’s ever connected and always ‘on-the-go’ youth with fresh and high quality video content. FreeCharge, eBay and others support this vision by having signed on as strategic partners.
Viu has forged content partnerships with top production houses and content owners such as Reliance Big Entertainment Pvt Ltd., Sony Music, Zee Digital Convergence, Tips Industries Ltd., Balaji Motion Pictures, Rajshri Entertainment, Unisys Infosolutions, Shemaroo, Anand Audio, and BBC Worldwide to keep its viewers entertained.
FreeCharge will be a preferred payment wallet partner for Viu and will offer a free one-month trial subscription as well as offer cash back deals for premium subscribers.eBay India Pvt. Ltd. has also signed on as a strategic distribution partner and will offer various packages and bundles related to Viu.
Nickhil Jakatdar, Founder and CEO, Vuclip said, “Our mission is to entertain the one billion plus consumers in India by providing them with a service that they can fall in love with. We will strive hard to push the boundaries of technology, media and experiential design through our state of the art design and technology centers in US, India and Beijing and our global teams in over 10 countries.”
Vishal Maheshwari, who was recently appointed as Country Manager of Vuclip India commented, “We are dedicated to tailoring our offerings to Indian consumers. In a country which has 25+ languages and data cost sensitive consumers, this means accurate discovery, ease of payment and ability to view videos more than once. Additionally, our Global Video Insights studies show that freshness of content, as well as variety in content catalog are considered to be the most important to Indian viewers. All of this is what Viu delivers as entertainment for all and not just for the elite few.”
Viu launches as a freemium service, with Indian consumers having access to thousands of hours of content for free. Consumers can also subscribe to a premium portion of the service which includes an ad-free experience, as well as access to additional premium content for Rs. 99 per month.
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