Tuesday, May 10, 2016

Le 1s Eco Superphone at Rs. 9999 on May 12


The Countdown begins now! The first flash sale for Le 1s Eco that starts on May 12, is just two days away! Many of LeEco’s users have already registered to grab the latest blockbuster phone, Le 1s Eco.  Have you? Available at the upcoming flash sale, at an amazing introductory price of Rs. 9999 over which users can avail additional 10% cashback on all HDFC credit and debit cards, Le 1s Eco is not only a superlative best in class phone but also comes bundled with LeEco membership program worth Rs 4900. This means with the HDBC cashback offer, Le 1s Eco emerges as the definitive winner amongst other phones in this price segment and the only one to come bundled with Supertainment and irresistible features.



The first flash sale for Le 1s Eco will start at 2pm on May 12th on Flipkart, LeEco’s exclusive e-commerce partner. This presents a never-before opportunity for users to get their hands on a superphone with Supertainment on the go.

Given its unparalleled value and features proposition, Le 1s Eco has already received tremendous response from users securing 1,00,000 registrations on Flipkart in the first 24 hours. It easily outsmarts other smartphones in the same price range in terms of features. Le 1s Eco is truly a game changer in this cluttered Indian smartphone market that packs content and services in a phone with remarkably high-end features in this price segment.

Apart from these premium content and services exclusive for LeEco members, the Le 1s Eco Superphone gives buyers many high end specs to boast about.  The device is for only Rs 9999

LeEco membership, a first of its kind that comes built-in with Le 1s Eco, as part of the introductory price of Rs. 9999 would give members access to a wide range of premium 2000+ movies and 100+ live TV channels and *3.5 + million songs, which will happen very soon through an OTA software update. Additionally, members will get the privilege of 5TB cloud personal storage space, exclusive deals and discounts and live streaming of concerts from all over the world.

LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic that will allow members to listen to their favorite songs from over a wide range of 3.5+ million songs. Le 1s Eco packs seamless interface through unique platforms - Levidi and Live, which allow users to enjoy high quality Supertainment - anytime, anywhere



LeEco Membership built-in with Le 1s Eco                      

  • First flash sale – Users can avail 10% cashback on all HDFC credit & debit cards
  • Users would get access to - 2000+ movies, 100+ live TV channels and *3.5 + million songs
  • 5 TB cloud personal storage space


Innovative Membership Program launched in India

LeEco India launched its ecosystem-based membership program, which includes content, experience and service at this event.  Besides providing users with rich and high quality content, this innovative membership program also integrated a comprehensive eco-services, like personal clouding services -LeEco Drive, LeMall and aftersales services. In 2015, LeEco global membership revenue reached to $417 million, top of its kind in the industry. The membership program provides users a seamless and extreme experience based on LeEco terminals, clouds, and applications, and will include more quality content and eco-services thanks to the company's business growth in India.

The exclusive Live and Le Vidi under LeEco’s membership could reshape the entertainment industry and change the way users consume entertainment in India. Earlier this year, LeEco had outlined its strategy to focus on the content ecosystem in India, announcing its partnerships with Eros Now and YuppTV. With the aim to provide its customers a coherent viewing experience on their phones, LeEco has been actively working with stakeholders in the Indian market to curate country-specific content for its users.


Live

Now users can carry their favourite TV channels along, enjoying 100+ rich Live channels on their Superphone with ‘Live’ (powered by YuppTV). With top television channels like Sony Entertainment, NDTV, Gemini Movies, 9X Tashan, Sun TV, Times Now, Nickelodeon, Colors, and many others, Live will offer consumers a plethora of viewing options encompassing Music, Movies, News, Drama, Spiritual and Kids Entertainment across Hindi, English, Tamil, Telugu, Kannada, Gujarati, Punjabi, Bengali, Bhojpuri, Malayalam, Marathi and Oriya languages.


Le Vidi

With Le Vidi, users can catch the best of Indian movies now (powered by Eros Now). From enjoying the grand epic love saga - Bajirao Mastani, the latest blockbusters like Bajrangi Bhaijaan, Tanu Weds Manu Returns and other 2000+ titles and latest blockbusters across Hindi, Tamil, Telugu, Punjabi, Marathi, Gujarati, Kannada, Malayalam, Bengali and English, LeEco’s Superphones will undoubtedly offer consumers entertainment choices that will truly redefine Entertainment to Supertainment.


Live and Le Vidi will be available to all new Superphone users. Existing LeEco Superphone users can expect an OTA (Over the Air) software upgrade within May.

Furthermore, to ensure faster and seamless distribution of content to its users, LeEco India is establishing its in-house Cloud and Content Delivery Networks (CDNs) in 10 cities across India, ensuring the best picture quality and minimum buffering time. With such strong back-end infrastructure, integrated technology and backed by the company's years of experience in internet video, the company will bring radical changes to the sector in India, enabling loss-less premium broadcasts across devices.

LeEco Music

 LeEco also announced its partnership with Hungama Music, India’s largest on-demand music destination, as its Music Service. Hungama Music provides 3.5 million + tracks to choose from and the music are offered in 25 Indian languages. Users can even have a personalized playlist with their favorite songs on top and being recommended. Besides that, LeEco India will also provide more than 50 live online concerts from around the world, streaming directly to all LeEco members with Superphones. LeEco music with Hungama services will be online at the 3rd quarter of 2016.




Made for India" Superphone with ecosystem content– Le 1s Eco

Le 1s Eco is the first "Made for India" Superphone being integrated with an content ecosystem, which includes Le Vidi of more than 2,000 movie tiles and Live of over 100 TV channels and LeEco Music of 2.5 million tracks. Thanks to LeEco's successful Ecosystem mode, Le 1s Eco, with 10 local languages, has become the first brand in India that integrates a localized entertainment center in India. Le 1s Eco is equipped with a powerful Helio X10 MediaTek Processor, 1.8 GHz with a 3 GB of RAM, enabling uninterrupted video streaming, and offering powerful multitasking capacity and a rich multi-media experience. 13 MP rear camera and 5 MP front camera, with image beautifying function, ensure quality pictures and great video capability. The device also sports a powerful 3000 mAh lithium polymer battery for on the go usage.

LeEco launched its Supertainment package at Rs 10,899 including Le 1s Eco for Rs 9,999 and a one-year content membership fee of Rs 4,900 and a LeEco offer of Rs 4,000. For the first flash sale at 2pm on May 12th, LeEco will offer the Supertainment package at a jaw-dropping price of Rs 9,999.

LeEco announced its content membership fee as of Rs. 490 a month or Rs. 4900 a year, and any person who buys a year content membership is entitled to get a hardware price deduction of Rs 4,000.


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