Tuesday, August 16, 2016

Idea expands 4G LTE services across 390 towns in Maharashtra & Goa

Idea No.1 operator in Maharashtra and Goa, has rapidly expanded its 4G LTE services to cover 390 towns across 32 districts in Maharashtra & Goa. It is the first and only service provider to offer 4G services in 300 of these towns.

Idea’s world class 4G LTE service is now available in the major towns of Amravati, Aurangabad, Gondia, Kohlapur, Alibagh, Wardha, Vasco and Panjim, in addition to Nagpur and Ahmednagar where services were launched earlier this year.

Speaking on the expansion, Mr. Rajendra Chourasia - Chief Operating Officer - Maharashtra & Goa, Idea Cellular, said, “Idea is the oldest and largest mobile operator in Maharashtra and Goa. We have always been committed to grow our network in the region and offer the best mobile experience to the people in deep interiors of the circle. We now have the largest 2G, 3G and 4G network with over 24500 sites providing seamless mobile broadband experience across the length and breadth of Maharashtra & Goa.”

As the leading telecom operator in the market, Idea has focussed on investing in spectrum, expanding the network and enhancing customer service in Maharashtra & Goa. With a customer base of nearly 26 million, Idea Cellular is the largest mobile operator in the circle.

Key facts about Idea’s 4G services:

1.       4G offerings for the consumers: Inviting all existing and new consumers to experience its high speed 4G LTE services, Idea has announced the following offers -
a)      Complimentary 4G SIM card upgrade: All customers can avail a complimentary 4G SIM upgrade from Company Showrooms and leading retail outlets across 390 towns in Maharashtra. Existing customers in key non-4G towns will also be able to enjoy Idea’s 4G services while roaming in these 4G towns by upgrading to 4G SIM cards

b)      Attractive 4G data tariffs: Idea’s 4G Prepaid & Postpaid tariff plans are priced attractively and is also offering ‘4G packs’ starting as low as Rs. 49.
c)       Special promotional offer for consumers upgrading to 4G SIMs: Prepaid or Postpaid customers upgrading to 4G SIM will get promotional 1GB 4G Free Data, valid for 5 days. The promotional data can only be utilized on Idea’s latest 4G LTE network

2.       Digital Content for 4G consumers Idea has marked its first foray in the digital space and has launched an exciting assortment of plans to suit the needs of all customers.
a)      Idea Ultimate plans: Idea has announced exciting ‘Ultimate Plans’ which provide a Bundle of 4G Data, Unlimited Movies, Music & Voice calls on plans starting at Rs.999

3.       Wide Portfolio of 4G Smartphones & Devices: Currently, over 8.9 million 4G devices across 10 circles are registered on Idea’s network and growing at an exponential rate. To facilitate 4G device upgrade, Idea offers -
a)      Idea branded 4G devices: Idea has launched 4G Dongles, 4G Mi-Fi (connects upto 10 users) and Home Wi-Fi (connects upto 32 users)
b)      Partnerships with leading handset companies: Idea has partnered with market leader Samsung for special offers on its 4G Smartphones.
With increased adoption of 4G smartphones in recent months, Idea has also tied up with popular smartphone manufacturers including Intex Technologies, Lava, Lenovo, Xiaomi and One Plus to offer bundled 4G data plans on smartphones.
c)      Tie up with leading E-Commerce retailer: Idea has partnered with Snapdeal, India's largest online marketplace, for providing exciting bundled data offers on 4G devices.

4.       4G website: Idea’s responsive 4G website - www.ideacellular.com/4G offers consumers information about 4G services, tariff plans and recharges, nearest Idea stores offering 4G SIMs and much more. Idea also has a Smartphone E-store on its website from where consumers can buy all leading 4G Smartphone brands, Mi-Fi and Dongles on www.ideacellular.com.

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