Kodak today announced the launch of its KODAK HD LED TV in India. This strategic licensing partnership will bring the global brand to India’s TV market. The initial product line up will comprise of five HD LED TVs varying over a range of 32, 40 and 50 inches
Both the 32 inch TVs have 1366×768 pixel resolution while the 40 and 50 inch models have full HD (1920×1080 pixels) resolution. The three Smart TVs have Android KitKat OS, WiFi and Miracast support. All the TVs come with 2 HDMI and 2 USB ports, except the 50 inch model which has 3 HDMI and 3 USB ports.
Commenting on the launch, Mr. Avneet Singh Marwah, Director, SPPL said, “It is our endeavor to leverage Kodak’s legacy as one of the leading imaging companies in the world to drive its growth in the Indian home entertainment industry as well. Not only will KODAK branded TVs be a game changer in this segment but also set new benchmarks in terms of specifications, accessibility and affordability. Our association with Kodak will enable us to capitalize on the company’s global experience and knowledge. Interestingly, the Indian TV segment is currently undergoing a transition phase fueled by the aspirations of the youth in the country, looking for products and services which match their values and expectations. To give a perspective, in 2015, over 14.5 million TV sets were sold across India and over 83% of these were LED/ LCD sets. Furthermore, as a leading TV manufacturer in India we understand the pulse of our customers and look forward to a healthy response we foresee for our product range.”
32, 40 and 50 inch Smart TVs are priced at Rs. 17,000, Rs.25000 and Rs. 36,000 respectively. Meanwhile, thee 32 inch and 40 inch normal TVs will cost Rs 13,500 and Rs 21,500 respectively. The range of TVs will be available from e-stores like Shopclues, Flipkart and Amazon etc from 15th August. 32 inch models will be available exclusively on Shopclues.
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