Thursday, August 11, 2016

Kodak launches LED TVs in India starting at Rs 13,500


Kodak  today announced the launch of its KODAK HD LED TV in India. This strategic licensing partnership will bring the global brand to India’s TV market. The initial product line up will comprise of five HD LED TVs varying over a range of 32, 40 and 50 inches

Smart TVs come with latest Interface, USB to USB copy, MHL, 4 GB Flash storage, 512 MB memory, MHL and Air Mouse. The 40 and 50 inch TVs sport 300 nits Samsung Panel. Kodak 32HD X900S and Kodak FHDX900S are normal TVs. The former comes with 250 nits display brightness, USB to USB copy feature, inbuilt games and Samsung display panel. The 40 inch vanilla TV has 300 nits of Samsung display panel, USB to USB copy feature and some inbuilt games.

Both the 32 inch TVs have 1366×768 pixel resolution while the 40 and 50 inch models have full HD (1920×1080 pixels) resolution. The three Smart TVs have Android KitKat OS,  WiFi and Miracast support. All the TVs come with 2 HDMI and 2 USB ports, except the 50 inch model which has 3 HDMI and 3 USB ports.

Commenting on the launch, Mr. Avneet Singh Marwah, Director, SPPL said, “It is our endeavor to leverage Kodak’s legacy as one of the leading imaging companies in the world to drive its growth in the Indian home entertainment industry as well. Not only will KODAK branded TVs be a game changer in this segment but also set new benchmarks in terms of specifications, accessibility and affordability. Our association with Kodak will enable us to capitalize on the company’s global experience and knowledge. Interestingly, the Indian TV segment is currently undergoing a transition phase fueled by the aspirations of the youth in the country, looking for products and services which match their values and expectations. To give a perspective, in 2015, over 14.5 million TV sets were sold across India and over 83% of these were LED/ LCD sets. Furthermore, as a leading TV manufacturer in India we understand the pulse of our customers and look forward to a healthy response we foresee for our product range.”

“We are very pleased to partner with SPPL to address the burgeoning market for TV sets in India,” said Steven Overman, President of Kodak’s Consumer and Film Division and Global Chief Marketing Officer. “Kodak has played a key role in the development of the entertainment industry in India and around the world. We look forward to providing consumers in India with a new range of great Kodak-branded products.”

32, 40 and 50 inch Smart TVs are priced at Rs. 17,000, Rs.25000 and Rs. 36,000 respectively. Meanwhile, thee 32 inch and 40 inch normal TVs will cost Rs 13,500 and Rs 21,500 respectively. The range of TVs will be available from e-stores like Shopclues, Flipkart and Amazon etc from 15th August. 32 inch models will be available exclusively on Shopclues.



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