Friday, November 04, 2016

Oppo tops Chinese smartphone market in Q3 of 2016

OPPO  for the first time ever taken the top spot for a full quarter in China's smartphone market, helping it hold firm to its position as the no. 4 smartphone maker globally.
IDC data shows that the company shipped 25.3 million devices in Q3, representing a year-on-year growth of 121.6 percent, the highest among the global top-five smartphone brands.


"We are delighted at OPPO's continued growth, and at the enthusiasm we're receiving from consumers in China and in our markets around the world. Our recent performance confirms the power of our core commitment - to build premium-quality devices that are tailor-made for the real needs of our users." Mr. Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India, said, "Taking this winning streak and commitment to our consumers ahead, we want to work hard towards experiencing the same amount of success and love in the Indian market as India is definitely a priority for us."

OPPO as a brand has been continuously focusing towards bringing the Indian consumers a customized experience. The brand's 'Make in India' initiative has been taking shape in the form of a factory in Noida which began production in July. The factory which has been built with an investment of INR 100 crores has a capacity of 10 million units. The recently launched Selfie Expert OPPO F1s has been manufactured in this very factory. The brand plans to hire 1000 Indian employees for the factory by the end of this year creating great employment opportunities for the country. OPPO also plans to establish an SMT (Surface Mounting Technology) factory by next year to further meet the demands of the Indian consumer.

The company's recent success owes in no small part to the fantastic consumer reception of the 'Selfie Expert' F1 Plus (known in China as the R9). The device has been the top-selling device in China for the duration of Q3 according to the data from Counterpoint Research. With a superb 16 MP front camera, fine-tuned for snapping brilliant selfies, and OPPO's peerlessly fast and secure VOOC Flash Charge technology, the F1 Plus has won over consumers with its innovative, practical features and head-turning design.

The F1 Plus was the top-selling device in China for Q3 2016

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