Thursday, January 05, 2017

Sony introduces Bravia 4K OLED TV at CES 2017

Sony has introduced XBR-A1E Bravia 4K OLED TV at CES 2017.  XBR-A1E BRAVIA OLED and XBR-X930E/X940E series is powered by Sony’s 4K HDR Processor X1 Extreme, the Acoustic Surface sound system. It sports a cutting-edge stand-less form factor.


The A1E series offers an enriched visual experience with unprecedented black levels, rich and lifelike color, dynamic contrast, blur-less image and a wide viewing angle due to OLED’s over 8 million self-illuminating pixels. The TV comes with a new Acoustic Surface sound technology that produces a wide sound and image synchronization from all angles, even off to the sides. The A1E Bravia series will be available in 55-, 65-, and 77-inch sizes.


Sony continues to make consumer choice a priority especially for those seeking the very best viewing experience, and we are proud to introduce our new XBR-A1E BRAVIA OLED series. Sony delivers incredible innovation and excitement to customers with all of our premium 4K HDR TVs through a powerful mix of technology and our exclusive image processing.

A1E Series (77”, 65”, and 55” Class model) 4K HDR OLED TV

  • Features OLED display technology. 8 million self-illuminating pixels brings a significantly enriched visual experience with unprecedented black levels, authentic color, blur-less image and a wide viewing angle.
  • Features Acoustic Surface technology: the entire screen resonates with great sound emanating directly from the screen itself. This allows a perfect unification of picture and sound that conventional TVs cannot deliver.
  • 4K HDR Processor X1 Extreme provides the ultimate 4K HDR viewing experience by incorporating three picture-enhancing technologies: object-based HDR remaster, Super Bit Mapping™ 4K HDR and dual database processing.
  • Features vibrant, expanded color with TRILUMINOS™ Display, further enhanced for color accuracy.
  • Uses 4K X-Reality™ PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos.
  • The cutting-edge design: The Acoustic Surface technology lends to a cutting-edge design of the A1E series by doing away with conventional speakers usually located around the TV. The result is a unique stand-less form factor with no distraction from the picture
  • Android TV lets you explore a world of movies, music, photos, games, search, apps and more, including PlayStation™ Vue and Ultra services. Voice Search to find content, ask questions and control your TV. With Chrome Cast built-in, you can easily send content from your smartphone or tablet to the TV. With access to Google Play™, you can enjoy what they like to do on a smartphone or tablet, from their TV. With Google Home compatibility, voice-control the TV via the Google Home device for a smarter connected home.
  • HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors via Internet video services, HDMI and USB port. Supports Dolby Vision HDR format.

X940E Series (75” Class model) 4K HDR TV

X930E Series (65” and 55” Class models) 4K HDR TV


  • Features Slim Backlight Drive+ with a unique quad-edge LED structure, allowing precise local dimming control which provides exceptional brightness and deeper blacks than a conventional full-array LED TV in an ultra slim design. (X930E only, the X940E is built in with full-array direct LED backlight.)
  • 4K HDR Processor X1 Extreme provides the ultimate 4K HDR viewing experience by incorporating three new technologies: object-based HDR remaster, Super Bit Mapping 4K HDR and dual database processing.
  • X-tended Dynamic Range PRO enhances HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with a unique backlighting algorithm. [i](10 times XDR contrast*)
  • Features vibrant, expanded color with TRILUMINOS Display, further enhanced for color accuracy.
  • Uses 4K X-Reality PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos.
  • The ultra slim design allows for flush with the wall mounting and clean cable management for table top mount.
  • Flush swivel mount gives easy access to ports and connections, while allowing the TV to sit flush to the wall
  • Android TV lets you explore a world of movies, music, photos, games, search, apps and more, including PlayStation Vue and Ultra services. Voice Search to find content, ask questions and control your TV. With Chrome Cast built-in, you can easily send content from your smartphone or tablet to the TV. With access to Google Play, you can enjoy what they like to do on a smartphone or tablet, from their TV. With Google Home compatibility, voice-control the TV via the Google Home device for a smarter connected home.
  • HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors via Internet video services, HDMI and USB port. Supports Dolby Vision HDR format.


XBR-X930E/X940E and XBR-A1E BRAVIA OLED series TV will support Dolby Vision and will be powered by Android TV. They are also compatible with Google Home.


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