Khan has reportedly already selected the Chinese plant to manufacture the devices, and initial phone models that will boot Android and will be priced below Rs 20,000. BeingSmart smartphones will be positioned against the Chinese smartphone brigade like OPPO, vivo and Xiaomi.
Khan’s brand will initially sell devices online and later through large format retail stores across the country. The report says they may also be sold in Being Human stores, which is Khan’s clothing brand. He is expected to launch these devices before the festive season.