Monday, November 30, 2015

Fitness wearable brand Mio Global enters Indian market price starting at Rs 4,999

Mio Global has entered the Indian market and launched a bouquet of products on Amazon India. The company has launched the Mio FUSE, Mio Alpha 2, and Mio LINK wearables in India

Mio Fuse comes with an LED Matrix display, and can track all-day activity including steps walked, distance covered and calories burnt. The device can store up to two weeks of daily workout details, features Bluetooth 4.0 and ANT+ transmission for mobile apps and sport devices, and comes with a five-colour LED and vibration alerts to indicate heart rate zone.

The Alpha 2 smartwatch features a Mineral Glass LCD display, and offers LED and audio alerts for heart rate zones. It comes with countdown and repeat timers, and can store up to 25 hours of workout data. It misses out all-day activity tracking and ANT+ transmission, while the rest of its specs are similar to the Mio Fuse. The Mio Link and Velo are budget fitness trackers with LED displays. They connect to smartphones via Bluetooth, and offer ANT+ transmission to sport devices and mobile apps, but don’t offer inbuilt memory.

"We are very excited that our performance wearable products are now offered in India," said Liz Dickinson, CEO of Mio Global.

"India holds huge potential for Mio Global, as the country is moving towards a more health-conscious and fitness-focused society as a whole. We plan to be in India for the long term to continually bring our technology and products to the growing health and wellness market in India."Mio is known to be the company, which made the world's first watch with a heart rate monitor.

"We are excited to bring Mio's full line of fitness wearable tech products for our customers in India. It has always been our endeavour to offer wide and unique selection to our customers in line with their evolving needs. With rising health awareness in India, customers across the country can now order Mio's heart rate monitors and watches exclusively on and have it delivered to their doorsteps fast and reliably," said Samir Kumar, VP Amazon India.

Mio has partnered with Amazon to sell its devices in India. The Mio Fuse, Mio Link and Mio Velo wrist bands have been priced at Rs 11,499, Rs 6,599 and Rs 9,999 respectively. The Mio Alpha 2 smartwatch on the other hand is being offered for Rs 16,099. 

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