Thursday, January 07, 2016

Netflix officially launched in India, plans start at Rs. 500 per month

Netflix has officially launched its service in India as expected. The US based popular TV shows and movie streaming service is now available in the country with plans starting at Rs 500 per month.
The Netflix library includes an array on national as well as international content. At present, Netflix is offering a wide number of new and old Hindi movies like Piku, Lootera,Hum Apke Hai Kaun, Andaz Apna Apna and many more. In case of international content, the service has popular TV shows like How to get away with Murder, Narcos, Dexter, Suits, Orange is the new Black and so on. Also present are a large number of new and old Hollywood movies. Kids content includes animated movies such as Madagascar, Monster Inc, Barbie among others. In 2016, the company plans to release 31 new and returning original series, two dozen original feature films and documentaries, a wide range of stand-up comedy specials and 30 original kids series.

Coming to the plans, Netflix is offering unlimited content for Rs 500 per month on single screen in the Basic plan while, with a Standard plan of Rs 650 per month you can watch the HD content on two screens simultaneously and finally the Premium plan of Rs 800 per month offers you Ultra HD content that can be viewed on 4 screens simultaneously.Netflix is offering one month’s free trial for users in India. Users can access Netflix through an app on a smart TV, a videogame console, a streaming player or a smartphone/ tablet.

Speaking on the development, Siddhartha Roy, CEO, Hungama said, “We are glad that global players like Netflix are keen on entering the Indian market, since this will contribute in raising awareness about the streaming services as well as grow the market as a whole. Within a short span of five months, Hungama Play has seen aggressive growth in consumption of video, driven on the back of the largest movie library of over 7500 titles on offer. This has led us to recently add our catalog of over 15,000 music videos to the existing movies offering on Hungama Play. Till recently, video streaming services were pegged back due to the​ ​ inadequate data infrastructure in India. With telcos rolling out 4G services Pan-India, 2016 will be a year for growth of video consumption. The incredible growth of smartphones in India has made the market big enough for multiple video streaming services to thrive simultaneously.”

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