Yu Yureka Black launched in India for Rs 8999

Yu today officially launched Yureka Black smartphone in India which comes with Snapdragon 430 processor and 13MP Rear camera which will be available exclusively via Flipkart.

Yu Yureka Black comes with a Metal body, Fingerprint Scanner on the home button, gestures on the lock screen, one-handed mode.Yureka Black feature a 5-inch Full HD Display powered by 1.4GHz Octa-core Snapdragon 430 Processor with 4GB of DDR3 RAM and 32GB of internal storage which is further expandable with MicroSD card up to 128GB.

On Camera, it has a 13MP Sony IMX 258 camera with LED Flash and 8MP front facing camera.Dual SIM Phone runs on Android 6.0 Marshmallow packed with a 3000mAh Battery.Connectivity options include  4G with VoLTE, Bluetooth, Wi-Fi, Micro-USB, and GPS. Sensors on board the Yu Yureka Black include an accelerometer, ambient light sensor, and proximity sensor.

Commenting on the launch Shubhodip Pal, Chief Marketing and Chief Commercial Officer, Micromax Informatics said “Most of the consumers in the age group of 18-25 years felt that all the smartphones in the sub 10K category look almost the same. With Yureka Black, we are targeting these consumers who believe that the phones should be a reflection of their personality and are looking for smartphones which is not just strong in the hardware front but are aesthetically great looking as well. Hence, we have worked towards making a difference in the design language of the smartphone to align them with the evolving needs of new-age consumer, and addressing them before anyone else in the eco-system. The launch of Yureka Black is a testimony to this vision as we are bringing together the elements of unmatched design, style and performance in one device.”

He further added “We are super excited to join hands with Flipkart yet again as this would help us reach out to the young hyper social consumers. With Yureka we ushered in a smartphone revolution and with the successor of the iconic smartphone, we aim to continue our pursuits to breach barriers and reach newer heights in the online smartphone category”

Speaking on the partnership, Ajay Yadav, Head of Smartphones Category at Flipkart said, “It is our continuous endeavor to bring latest smartphones at affordable price points, while creating the right connects between brands and buyers. Our exclusive brand alliances, a step forward in that direction, have yielded great response from customers, helping us reinforce our market leadership in the smartphones category. We are confident that the new Yureka Black, which has already generated much hype, will be a hit among Flipkart customers”

5-inch (1920 x 1080 pixels) Full HD IPS 2.5D curved glass display with Corning Gorilla Glass 3 protection
Octa-Core Qualcomm Snapdragon 430 ( 4 x 1.2 GHz Cortex A53 + 4 x 1.5 GHz Cortex A53) 64-bit processor with Adreno 505 GPU
4GB RAM, 32GB storage, expandable memory with microSD
Android 6.0.1 (Marshmallow)
Hybrid Dual SIM (nano + nano/microSD)
13MP rear camera with dual LED Flash, PDAF, Sony IMX258 sensor
8MP front-facing camera with flash
Fingerprint sensor
3.5mm audio jack, FM radio
Dimensions: 142.5×69.9×8.73mm; Weight: 150g
4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.1, GPS, USB OTG
3000mAh built-in battery

YU Yureka Black comes in Chrome Black and Matte Black color priced at Rs 8999 and will be available from 6th June via Flipkart.
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