Idea launches Rs 179 and Rs 357 Plan

Idea has launched Rs 179 and Rs 357 New Plan for Prepaid users. Rs. 179 Plan offers  Unlimited Calling with 1GB data.

The new recharge from Idea is targeted at all voice users. Idea customers can now make unlimited Local and STD calls and also get 1GB data for just Rs. 179. Rs 357 plan offers unlimited local and STD calls, SMSes, and 1GB data per day. The plan is limited to Idea’s prepaid subscribers only.
The Rs 357 plan promises prepaid subscribers unlimited calls including local and STD, as well as nationwide roaming for 28 days. It also offers 1GB 3G/4G data per day and you also get free 100 SMSes with the pack.

The new recharge pack is available for prepaid customers using any type of handset, across the country. Idea prepaid customers who recharge online on or using the MyIdea App will get additional 1GB data free.

Idea has released an ad campaign to promote this offer and the TVC went on air on 4th November. This is an integrated 360-degree campaign, spanning across television, radio, OOH and digital.

According to Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, “In today’s world of absolute connectivity, a phone call from an old friend still brings a smile to our face, and this is the creative concept of the campaign. With our Rs. 179 recharge we will enable customers to continue their conversations non-stop.”

In true Idea style, the TVC is fun and light-hearted with a catchy play of words on “baat”. It features people from all walks of life, enjoying their phone conversations as they go about their daily lives.

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