Idea partners with Sony to offer 60GB 4G data on the new Xperia range of smartphones

Idea Cellular has partnered with Sony India, to offer exciting bundled 4G data offers for customers purchasing Sony Xperia R1 Plus and R1 smartphones.

Under the special offer, Idea prepaid customers will get additional 10GB 4G Data with every recharge of Rs. 300 and above, for first six recharges. Idea customers opting for Sony Xperia™ R1 Plus and R1 smartphones priced at Rs. 14,990 and Rs. 12,990 respectively, will get benefits of 60 GB 4G data on their first six recharges, in addition to the existing voice and data benefits of the packs.

Speaking on this, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “Idea has consistently invested in building a strong 4G network across the country to drive data penetration. Availability of good quality devices at affordable price points will further catalyse uptake of 4G in India. We are happy to partner with Sony India for enabling superior 4G experience for our customers, through this bundled offer giving 60 GB data on the new Sony Xperia™ R1 Plus and R1 smartphones.”

Commenting on the partnership, Mr. Vijay Singh Jaswal, Head of Mobile and Audio business, Sony India said, “We want our Sony Xperia™ R1 Plus and R1 smartphone customers to fully enjoy the product offering, such as 4G and this partnership with Idea seems to be a perfect fit. This will enable our customers to have a seamless data and surfing experience on our recently launched smartphones, adding value to their smartphone usage experience.”

Idea customers can avail the bundled offer on the purchase of Xperia™ R1 Plus and R1 available across all Sony Center and major mobile stores across India. It will also be available on e-commerce portals, Amazon and Flipkart. The pre-booking has started from 5th November ’17 on Amazon.
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